#Text your clients series#
You can also determine the frequency in which texts should be sent, if there’s more than one text message in the campaign series or flow, and which messages should take priority if there’s ever a situation where you need to send multiple texts within a specific time period. Is it to encourage a specific action such as a purchase? Is it to inform them of a specific sale, promotion, or event that’s happening? Is it to let them know that a product you were out of is back in stock or to remind them that they left items in their cart?īy defining the goal first, you can then determine what specific metrics and key performance indicators (KPIs) to track to help you determine if the text message reaches its goal and if any iterations are needed. You can break your Shopify SMS marketing strategy down into two parts: text automation strategy, and text campaign strategy.īefore launching either strategy, you should define the goal each and every text you send your customer has.
Developing an SMS Marketing Strategy for Shopify Not only does each message cost you money (which can add up quickly!), but it’s also a fast way to receive the dreaded “STOP” response from your customers. You should never send text messages just for the sake of sending text messages. Once you’ve selected your Shopify SMS provider, it’s time to create your SMS strategy.
Allows you to add images or video (MMS messages).Allows you to personalize your messages with products, names, and other information you have about your customers.
#Text your clients how to#
Keep reading to learn more about how to get started with SMS marketing on your Shopify store by choosing an SMS platform that can integrate with your store and building out your SMS marketing strategy. So how do you take advantage of this ‘owned marketing’ channel? You choose what you want to send, when you want to send it, and how you want to send it - and as long as you’re following email and SMS best practices, you can guarantee that the message will be delivered (and read 96 percent of the time with SMS). Your posts could be seen by only a fraction of your overall followers, even if they all sign in and look at their feeds around the same time (or shortly after) you post your message.Ĭompare this to SMS and email where you have a list of email addresses and phone numbers that your customers have given you. Think about it: when you publish something on Twitter, Instagram, Facebook, or another social media network, sophisticated algorithms determine the priority that various posts show up in users’ news feeds. And in 2020, SMS for your Shopify store is no longer a nice-to-have it should be part of your overall ecommerce marketing strategy.īesides email and your website, SMS, short for “short message service,” is one of the few methods of communication that you truly “own.” Ecommerce platforms like Shopify make it easier than ever to start your online business, but you can’t stop there-you also need a marketing strategy to ensure customer acquisition and retention.
0 kommentar(er)
